Pickford Business Coaching & Consulting , BKIN, BA – Bachelor of Kinesiology


A mission statement is a brief, powerful declaration of an organization’s purpose and its core values. It outlines what the organization does, who it serves, and why it exists. While it may seem like a small piece of text, a mission statement can have a significant impact on the success of an organization. Here are some reasons why a mission statement matters:

  1. Provides Direction: A mission statement provides a clear direction for the organization. It helps to focus the organization’s efforts and ensures everyone is working towards the same goal. Without a mission statement, an organization can easily become directionless, with everyone working on different projects without a cohesive strategy.
  1. Differentiates from competitors: A well-crafted mission statement can set an organization apart from its competitors. It communicates what the organization stands for and what makes it unique. A strong mission statement can help potential customers or clients understand why they should choose your organization over others in the same field.
  1. Guided decision-making: A mission statement serves as a guide for decision-making. When faced with tough choices, an organization can refer back to its mission statement to ensure that its decisions align with its values and purpose. This helps to ensure that the organization stays true to its core principles, even in difficult times.
  1. Boosts Employee Engagement: A mission statement can inspire and motivate employees. When employees understand the organization’s purpose and values, they are more likely to feel invested in its success. A strong mission statement can help create a sense of pride and ownership among employees, leading to increased engagement and productivity.
  1. Facilitates Growth: A well-crafted mission statement can help an organization grow and evolve. It provides a foundation for strategic planning and helps to ensure that new initiatives are aligned with the organization’s core purpose and values.

A mission statement matters because it provides direction, differentiation, and guidance for decision-making, boosts employee engagement and facilitates growth. A clear, compelling mission statement can have a significant impact on the success of an organization.

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